One of the best ways to market your own website is to create guest blogs for other people. This increases your visibility with new readers and, if your guest links to your own website, increases your visibility with search engines.
Get used to
Before you start commenting on a blog, you should familiarize yourself with the website. Who are your readers? Is your tone more relaxed or more professional? What topics do they usually cover? A good guest post adds to their content and is appreciated by their current readers. Ideally, some new subscribers will also be integrated back into your blog.
Do your homework
Another part of discovering the site is looking for other guest posts they sponsored. Suggestions for guest posts on recently raised topics are not well received. These tips are repeated and make it clear that you are not reading the website regularly. Instead, check if you can find a clear need or gap that is not being met and fill it. Sometimes external sources can see things too closely for the lead author to see them and contribute new ideas.
network
While it is possible to 'call' another website owner and simply offer to write a guest post, you may be more successful if you build a relationship first. Start small by leaving comments on their blog posts. If they offer a subscription to the newsletter by email, you can sometimes respond by email. The goal is not necessarily to be friends; It is designed to make sure that your name is known enough to them so that requests from your guest blog receive more attention than requests from strangers.
Follow the protocol
Remember, if the website in question already has a guide on how to request specific guest blog posts, follow it instead of the previous suggestions. Just as some companies prefer a resume and others want you to fill out a job application, all websites have their own way of doing things and it's best to stick with them.
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